I'm sure you have all heard of the wonderful Menu for Hope event that is the brainchild of Chez Pim and takes place once a year around Christmas. For those of you who aren't familiar with it, the campaign involves food bloggers (and others) from around the world each donating something to be raffled off on-line for charity. This can be as simple as a cookbook or as elaborate as a foodie tour of a world-class city. It can be something you will lovingly make yourself (e.g. jams or framed photographs) or it can be something you have persuaded somebody else to donate (e.g. dinner at a smart restaurant). Once the raffle starts, members of the public can visit your site to read about your raffle items and then place a bid by going to the regional host's site. And at the end of the campaign, winners are chosen using a software application, after which the hosts will tell people the good news of what they have won.
Surely this raises a lot of money, I hear you say? Oh yes - just over $60,000 last year! And what happens to the money? Well, like last year, the money will be going to the World Food Programme (WFP) and this year's campaign is going to be particularly exciting. This is because the WFP has allowed us to earmark the funds to a specific program. We am thrilled to announce that we have chosen a school feeding program in the mountain kingdom of Lesotho - which is situated bang in the middle of Jeanne's home country, South Africa!
Currently, the WFP's school feeding programme provides a
daily nutritious meal to nearly 150,000 school kids in
During the campaign, we are going to have the kids
photo-blogging from the school grounds to bring their stories closer to us and
our donors. Also, the WFP have been pushing what they call the Local
Procurement program: instead of buying surplus food in the
Why are we telling you all this? Well, because we have
been asked to host the
So please put on your thinking caps and try to come up with something we can raffle.
When coming up with a prize, do bear in mind that your bidders (and the winner) may come from anywhere in the world, so don't plan to raffle off anything that won't travel well, anything perishable or anything terribly heavy or bulky. You could also specify that your prize must be claimed in the city where you live if it is e.g. a foodie tour, or cooking a meal for the winner. It doesn't necessarily have to be foodie (last year we had a couple of iPods up for grabs!), but do try and come up with something that is valuable or unique enough for people to want to bid on. Remember that your target market is YOUR blog readers, even if there are only 20 of them. And when you come up with any ideas for what you want to raffle (no limits to how many prizes you can put up for raffle), please do let us know ASAP. Once we have approved your prize we will add you to the official prize list and let you know so that you can start promoting the campaign on your blog.
The campaign runs from 10 December to 21 December, so we don't have a load of time to get the prize list sorted out. So if you want to take part (or you have friends or acquaintances who want to donate something) please contact us as soon as possible. Ideally, we would like to have all the information plus two pictures of your prize (100x100 and 250x250) by next Wednesday.
Kind regards and to a very successful campaign,
Johanna and Jeanne